SOPHIA HUANG
Hello! I am Sophia. I am inspired, sporting, and eager to learn more about the world we live in.
I've got an inquisitive bone in me, coupled with an obsession with problem solving, which led me to enjoying strategy work so much. I love going down rabbit holes, immersing myself within brands and creating strategies that are born out of good analytical and strategic rigour.
I grew up in a creative environment, always excited to try and complete new DIY projects, pick up new skills, and learn new software. That has led me to develop an interest in all things creative - my latest obsession being beaded jewellery and crochet. I knit, I bead, I draw, I bake, I take photos, and create my own AR filters!
I am drawn to strategy-led brands and roles. With a background in advertising, broadcast and public relations, I hope to be able to continue to feed my ever curious mind and put it to good use.
THE DRY BACKGROUND STUFFS
2022-Present
HOGARTH WORLDWIDE
WPP NETWORK AGENCY
Strategist (2022-2024)
Senior Strategist (Present)
KEY SKILLS
Brand Strategy
Communications Planning & Strategy
Creative Strategy
Social & Content Strategy
Market Research
Workshop
EXPERIENCE
I design strategic plans and work closely with the creative team to help clients achieve marketing and business goals.
Singtel: Brand Strategy, Communications Strategy, Creative Strategy, Workshops
Projects include: Brand Architecture, Apple x Singtel, iPhone 15 Launch, Singtel brand workshop, GOMO branding, WiFi-7 Launch, Samsung x Singtel
IHG Hotels & Resorts: Social Strategy for social launch, Content Strategy and Creative Strategy for One Rewards newsletter and ad-hoc campaigns such as 11:11 sale.
Public Sector: Pitch for WOG projects such as Drug Victims' Remembrance Day for Central Narcotics Bureau and National Dengue Campaign with National Environment Agency.
Other Clients: Colgate-Palmolive, American Standard, CIMB, iNova Pharmaceuticals, NEA, Workforce Singapore, HSBC
Regional Support: Häagen-Dazs (CN), Maybank (MY), Dah Sing Bank (HK), Endowus (HK), Ritter Sports (TH), Himalaya (MY)
Marketing Awards: Spikes, Effies, Marketing Excellence, MARKIES, GONG
2020-2022
MAISE PTE LTD
CREATIVE AGENCY
Creative Strategist
KEY SKILLS
Social and Content Strategy
Experience Strategy
Brand and Activation Strategy
Campaign Strategy
EXPERIENCE
I craft strategic plans for brands and campaigns.
Global Esports Federation: Social media content and strategy for LinkedIn, Twitter, Instagram and Facebook.
Burger King: Campaign social strategy for LTO Burgers (e.g. Ultimate Chilli Crab, Ultimate Truffle Mayo, Breakfast It's In Us, Snow Cheese, Ultimate Rendang, Ultimate Dynamite, etc.)
Unilever: Campaign strategy and planning for St. Ives Malaysia, Joint Brand Marketing Planning for Liption
Other brands worked on: Estée Lauder, Sephora, Guerlain, Dior,
La Mer, Hilton, ACRES Singapore
2015
Nanyang Technological University, Wee Kim Wee School of Communication and Information
Public Relations and Broadcast
2018
Channel News Asia
Transcriber
Time Out Shanghai
Editorial Assistant and Junior Writer
2020
Maise Pte Ltd
Junior Creative Strategist
2022
Hogarth Worldwide
Senior Strategist
PROJECTS
Click to scroll individually and find out more.
OUTSIDE WORK
2021-Present
Beaded craft and Crochet Work
My latest creative outlet and pet project - all things beaded and threaded. On the bus home one day, I saw a girl wearing a mask chain that was made with beads and it was so beautiful. I went to find similar products and saw that they were all so expensive. So, I sourced for my own materials and started making them for myself and friends. I occasionally share them on an Instagram account @beadsforbreakfast to track my projects.
INTERNATIONAL ESCAPADES
I am captivated by multi-cultural experiences and have embarked on an international learning journey on my own since 11. (Click on the dots in the interactive map below to find out more!!)
